Earn more (and better) customers, month after month – with accountable results that easily pays for itself. 88PLATINUM offers best practices internet marketing & SEO services and consulting for medical, legal, and business clients.
88PLATINUM adheres to industry-best practices prescribed by several internet marketing and SEO authorities. These include Google, MOZ, Yoast, and others. We have more than 20 years experience working with medical, legal, and corporate clients across the United States. We have come to well know the regulations and complex industry nuances (e.g., HIPAA, FTC, etc.).
Above all, when you invest in internet marketing & SEO, you invest in a long-lasting and powerful business-building asset. And, when done right, you can expect 5, 10, maybe even 20 times return on your investment.
Get started today. Tell us about your project and we’ll provide you a free website review and project estimate:
Learn more about our services:
SEO (search engine optimization or organic search) has grown to be one of the most powerful and cost effective lead generation marketing channels. The term SEO refers to the process of getting your website to rank at the top of the search engine results page (SERP). Top rankings results in more clicks to your website. But SEO isn’t easy or quick … it’s not an impatient person’s game. There is actually a LOT to it. It requires constant on-site, off-site, and technical optimizations to eventually win the game!
SEO is our flagship service. And with good fortune, virtually every one of our clients enjoys top of first page rankings on Google. Every month, they earn new high quality customers – customers they likely wouldn’t have gotten otherwise.
SEM (search engine marketing or paid search or Google Adwords) is similar to SEO. You can instantly display click-through ads on Google for profitable search terms. While 70-80% of searchers click on the ‘non-paid’ Google ads, 20-30% still click on the ‘paid’ results. Thus, SEM can still deliver an attractive marketing ROI. And it doesn’t have all the complexity or waiting game as SEO does. With enough budget and proper management, you can be found on Google tomorrow. We charge a simple management fee to write ads and manage your Google Adwords account.
Writing for the web is different than writing for other media. It must be quick hitting and easy to browse. It must be accessible. And it must be optimized for the search engines. It’s probably the most important (and difficult) aspect to SEO, second only to technical SEO. Thus, we painstakingly write concise, compelling content that is optimized to sell and rank high on the search engines.
Excellent web design is paramount for top search engine rankings and customer conversion. But excellent web design requires much more than thrills and frills. Certainly, your site must make the right esthetic impression. But the coding and hosting must also be technically sound – fast, mobile-friendly, accessible, and secure. Our client sites are high-end, clean, and professional with verifiable “A” Grade Google PageSpeed scores.
Social Media & eNewsletters
Social media and email marketing are forms of permission marketing. When customers subscribe, you have permission to communicate with them on occasion. They want to know what you’re up to. They want to consume useful information. Consequently, this helps maintain customer loyalty. This can also help you attain referral business. And social media can indirectly improve SEO. We write and publish blog articles for clients. We then broadcast to your most popular social media and an email list.
Online reviews can make or break your online lead generation. People use and trust online reviews. Thus, it’s important to encourage your best customers to post 5-star reviews for you. It’s just as important to professionally respond to negative reviews. We monitor and manage online reviews for all of our clients.
Analytics & Reporting
Every month, you get a detailed web traffic and search engine rankings report. We also send you update reports. This lets you have the confidence that your site is always up to date and never goes obsolete.
88PLATINUM can do part or all of your internet marketing & SEO for you – for less than the cost of a part-time employee. On a consulting basis, we provide your web team detailed action plans and performance reports. Don’t have your own web team? No problem, we can provide all services for you.
What Does It Cost?
We have several competitively priced internet marketing & SEO plans to choose. Pricing starts at $688/month. The plan we choose for you largely depends upon the complexity and competitiveness of your project. The internet marketing & SEO plans cover everything you need to win new customers online – hosting, design, writing, strategy, reporting, updates – all of it. But most importantly, we’ll choose a plan that allows you to not only succeed on Google, but easily earns you back your return on investment.
So, now a question for you:
Let’s say we go with a plan at $1,000 a month. That’s a realistic price for competitive local SEO. How many new customers would it take to get your $1,000 back? If the answer is one or two, SEO can be a powerful business-building tool for you. And also consider that right now, if customers aren’t finding you online, they’re finding your competitors instead.
With a bit of business information from you, we can provide you an estimate. We’ll complete a website & SEO review and determine the best plan for you. This will also help give you a realistic expectation of opportunities and cost.
Why Choose 88PLATINUM?
There are 3 primary reasons to choose 88PLATINUM over other SEO agencies:
- Best Practices SEO: We do not employ black hat SEO tactics that can put your site at risk for a Google penalty. We have more than 20 years experience employing a holistic SEO approach prescribed by Google, MOZ, and Yoast. This best assures you’ll win at SEO for the long haul.
- Pricing: We do not target or gouge clients just because they are in lucrative industries (e.g., medical, legal, or real estate). We price our SEO services strictly based on the level of search competition; how much effort will it take to get to the top of Google.
- Customer Service: We are not a high volume SEO factory. We have a limited client list and don’t work for multiple businesses competing in the same search market. This lets us give your project the full attention it deserves. And prompt, friendly, professional help is always just a phone call or email away.
Ultimately, our clients easily earn a positive return on their investment with us. For some, it takes just one new client per month to pay for our services. After that one new client, everything is profit.
Learn more about what it’s like to work with 88PLATINUM:
Here are our answers to common questions about internet marketing & SEO:
Should I invest in SEO or SEM?
Depends. Each have their advantages and disadvantages.
Firstly, with SEO, there is no limit to the number of people who can click through to your website. This is a significant advantage over any other form of online advertising. Also, more people tend to trust and click on the non-paid results. And once you rank at the top of the SERPs, you stay there for a long time (as long as you maintain your SEO efforts). The downside to SEO is that it’s a complex and lengthy process, especially for competitive search markets. There are more than 200 factors to the Google ranking algorithm. We do all of them! But, expect 3 to 12 months before seeing results.
Next, with SEM, you can be found on Google instantly. You can also filter, to a degree, who can find you and when. However, you are limited by an overall daily budget and cost per click. The more competitive your search market is, the higher you must bid per click. If you budget $100 per day (thus $3,000 a month) and your typical cost per click is $5, you can then get 20 clicks to your site that day. And then that’s it. You’re done. You don’t show up again until tomorrow. Also, with SEM, you must know how to write good, short text ads. You must also have a high quality website to convert visitors into customers. But it doesn’t require anywhere near what is needed for SEO.
Certainly, if you have the budget, you’d ideally invest in both SEO and SEM … as long as they both produce a positive ROI. Typically, we see SEO is at least three times more cost effective than SEM. However, while SEO may be more profitable, it is a patient person’s game. If you can stick it out, you’ll eventually win big with SEO for the long haul! If you’re not the patient type, SEM might be better for you. It can still be quite profitable and gets you new customers tomorrow.
What is Black Hat SEO? And White Hat SEO?
Since SEO is still new and lucrative, it’s an attractive industry for get-rich business schemes. Therefore, some SEOs employ ‘silver bullet’ tactics to try to trick the Google algorithm. They want easy and fast results instead of adhering to Google guidelines. These are your ‘Black Hat SEOs.’ A common black hat SEO tactic is to buy links from other websites. This can artificially inflate the value and authority of your website in Google’s eyes.
On the other hand, White Hat SEOs adhere to Google Guidelines: build a great website with great content. We then further boost your search engine ranking power by earning links from real, relevant, and authoritative websites.
Fortunately, in recent years, Google has done much better to thwart black hat SEO and reward white hat SEO. That wasn’t always the case. Today, Black Hat SEO tactics, even if initially successful, are more often short-lived and put you at risk for a Google penalty. You do NOT want that. While White Hat SEO takes a lot of work and know-how, we’ve found it to be the safest and most rewarding approach to SEO.
Do you do SEO consulting?
Absolutely. We provide your web team detailed SEO action items and monthly ranking reports. Of course, keep in mind … we are most likely going to ask you to change a lot of things with your site! That’s the point of consulting, right?
Do you do eCommerce SEO?
We do eCommerce SEO only on a consulting basis. Unless you have just a few products, we do not write, design, build, manage, or host full-fledged eCommerce sites.
How long does it to rank at the top of Google?
Typically 3 to 12 months. It depends upon how competitive the search market is. It also depends if your site is currently under a Google penalty. Sometimes we can rank first page in just a few weeks. But that’s not typical. Expect at least 3 months before we see significant progress. Competitive search markets can take as long as a year to get to the first page of Google.
What is ‘Local SEO?’
Local SEO is search marketing for a specific business in a specific geographic location. Often the search phrase includes either ‘what‘ or ‘who‘ AND a geographic modifier (e.g., “commercial property for sale colorado springs” or “commercial real estate agent colorado springs). These search queries also provide evidence that someone is close or ready to buy now. This is a distinct advantage Local SEO has over digital or traditional advertising.
Next, what’s unique about Local SEO is that it includes Google Maps listings in the search results (usually at the top of the SERPs). Not just websites. Accurate, consistent, and complete online directory listings with positive online reviews are key Local SEO ranking factors.
Local SEO is a large part of our client business. We have dozens of medical, legal, and professional clients rank at the top of Google for their business type and location.
Do you offer SEO copywriting? And SEO editing?
Yes. Absolutely. This is what we do best! We use a proven copywriting formula to win customers and top search engine rankings. The process includes a client interview, keyword research, site structure planning, and the actual writing/editing itself.
Certainly, if you’re on one of our monthly internet marketing & SEO plans, writing services are included. But if you manage your own website or other client websites, we offer freelance contract SEO writing and editing. And if you’re using the Yoast SEO WordPress tool, we get you that coveted green dot. Writing and editing is billed hourly. Please contact us for an estimate.